An Open Letter to Accountants who've outpaced Quickbooks
If you’ve ever spent your Thursday night chasing receipts, tabbing between 14 client folders, or reconciling Stripe payouts that don’t quite match the books, this is for you.
We see you. We are you. And here’s what we know:
You’re not just here to balance the books
You’re the operator behind the operator. The person founders call when they want clarity. When they want to know, "Are we okay?"
That work matters more than it gets credit for.
And it deserves better tools than spreadsheets and scattered screenshots.
Your clients are building fast. You’re catching what falls.
One client forgets to categorise their spend. Another sends you invoices on WhatsApp.
Their chaos becomes your clean-up project.
But you didn’t get into this to chase people across Slack threads.
You got into this to help businesses run better.
That’s where the right system changes everything
A good finance stack isn’t about bells and whistles. It’s about feeling in control:
- One dashboard to track open items across all your clients
- Auto-categorised transactions that start the close cleaner
- Schedules and accruals that don’t require a separate spreadsheet
- A 2-way sync with QuickBooks that actually stays in sync
You can still give every client care and attention. But now, you do it without sacrificing your sanity.
We built Finlens for you
We didn’t start with features. We started with the question:
“What would make a firm of 50 clients feel like 5?”
That answer became Finlens.
- Built-in GAAP logic so you don’t have to create another amortisation sheet
- Auto-reconciliation that learns from your past entries
- A client dashboard that removes the back-and-forth
- And tools that work whether your clients use QuickBooks, nothing, or everything in between
You’re not alone in this
There’s a new generation of accountants building firms that are calm, confident, and client-first.
And they’re doing it by letting go of the grunt work and focusing on what actually moves the business forward.
If that sounds like where you’re headed, we’re building Finlens for you.
We’re launching on Product Hunt on July 15th.
Keep an eye out, we’ve built this with you in mind!
