An Open Letter to Founders Tired of Checking with Finance
You didn’t start your company to figure out burn, classify vendors, or untangle a chart of accounts.
But here you are. Building a product with one hand. And staring at a spreadsheet with the other. Asking yourself: “Why is this so hard to just see my numbers?”
We’ve been there.
Finance shouldn't feel like a black box
Most tools were built for accountants. Not for you.
That’s why every question about runway, spend, margins requires four follow-ups, a custom report, or a frantic call to someone who “has access.”
The result? Delays. Confusion. Missed decisions.
But it doesn’t have to be that way.
What if your books just… worked?
What if you could see your vendor costs today, without waiting for month-end? What if software caught duplicate subscriptions before your runway got squeezed? What if you could answer investor questions in minutes, not weekends?
That’s the job we believe finance tools should do.
They should tell you where your business stands. In real-time. Without effort. Without jargon.
That’s why we built Finlens
Not for CFOs. Not for tax season. But for founders like you, who need clarity while building fast.
Real-time books
No more waiting for month-end closes. Your balance sheet, P&L, and cash flow update in real time, so you’re always operating with the truth.
AI-powered transaction tagging
Every charge is auto-categorised based on context, history, and logic. That means no more mystery line items and fewer follow-ups from your accountant.
Visibility into what your P&L hides
Finlens surfaces hidden costs, forgotten software, and weird vendor overlaps before they impact your runway.
Investor-ready reporting
With clean reports, updated books, and exports that make sense, you’re always ready for diligence, updates, or that spontaneous VC intro.
Built to Work With How You Work
- Have an accountant? Invite them to Finlens and collaborate directly. No more email threads or chasing clarifications.
- Already using QuickBooks? We integrate directly with it: 2-way sync, real-time reconciliation, the works.
- Early-stage or scaling? Whether you’re still validating or raising a Series A, Finlens adapts to your stage and your stack.
It’s not about replacing what you have. It’s about ditching the chaos of email threads, Slack channels, WhatsApp invoices and managing all of that through a unified dashboard.
You’re not alone in this
You started out to build. To lead. To ship products and grow your company.
Finlens exists so you can do that with confidence and clarity.
We’re launching on Product Hunt on July 15th. Keep an eye out, we’ve built this with you in mind!
Let’s build better, together.
